Entries in giveaway (1)

Tuesday
Apr242012

welcome holla knits! 

UPDATE: Comments are now closed, congratulations to our winner, MONICA from Sweet Purls

As most of you have probably noticed, the world of patterns has completely changed in the past few years. I still hold my tangible, collectible books and magazines dear, but the trend towards online publishing is exciting for many reasons. With a bit of computer savvy and great organizational moxie, a knitter can put herself at the helm of a mini-indie-media empire (say that three times fast). That is just what Allyson Dyhuizen has done, and Holla Knits is her latest project. 

Allyson has been teaching, blogging and designing for quite a while now, and I have long admired her fun and innovative approach. Even the simplest patterns contain cheeky details, like the Two Boyfriends Cardigan, where she updates the ever popular boyfriend cardigan silhouette with intentionally mismatched fronts. Does the world need another online knitting magazine? When the editor is as fun and motivated as Allyson, YES! 

So what is Holla Knits all about? It is more than a static collection of patterns. Allyson runs a fantastic blog that offers a peek into the design process, from picking yarns to sewing on that last button. By the time I met the sweaters in the first issue, I felt like I really understood the work and thought that had gone into each one. The layout is clean and easy to follow, and she has sprinkled tons of totally fun images throughout. 

The coolest feature is that each garment is knit in two yarns: one low-priced and easily obtainable option and one slightly more luxurious option. Sizes and design features are also swapped out in some cases. It takes one of the best features of Ravelry--seeing variations on different bodies--and plugs it right into the magazine! Genius! 

I was thrilled to work with Allyson providing the yarn support for Lilith Ubbelohde's adorable Romp Around the Clock design. I honestly had no doubts that a risky garment like a one-piece adult romper would not go awry under the editorial direction of Allyson. Would you believe this is Lilith's FIRST design?! She hit it out of the park. 

HiKoo Simplicity works beautifully here. It is next to skin soft, machine washable and bouncy enough to hold up summer after summer. The DK weight merino blend comes in a HUGE array of colors, and I love the romper in Seattle Skies, a charcoal gray that will go with everything. The stitch definition is perfect for showcasing the textured details Lilith worked into this adorable piece. 

 

We are especially excited to be able to offer a PRIZE kit for this pattern! The winner will receive a pattern, the yarn and the addi Needles to knit this romper! Start now and wear it to a Fourth of July BBQ! Comment here to enter--let me know how you would style this versatile piece. If you're already a Holla Knits subscriber, head to their blog to enter their subscriber exclusive giveaway. I will pick a winner on May 5th. Good luck either way!